We are six people in Northampton who do one thing: SEO for e-commerce. Not general SEO. Not social media. Not PPC. E-commerce SEO, specifically.
The agency started in 2020 when two of us left a large digital agency in London because we were tired of doing a bit of everything for everyone. We wanted to go deep on one thing and get really good at it. E-commerce SEO was the obvious choice because it is technically complex, commercially measurable, and most agencies do it badly.
Four years and about 40 e-commerce clients later, that focus has paid off. We know Shopify URL structures inside out. We know how Magento handles canonical tags. We know why WooCommerce sites have crawl budget problems. We know the difference between traffic that looks good in a report and traffic that actually puts money in your till.
Northampton is not the most glamorous location for an agency. But it is in the middle of the country, the rent is reasonable, and we can get to London in under an hour when we need to. Most of our clients are based elsewhere anyway. Everything works perfectly over video calls and shared Screaming Frog exports.
Revenue, not rankings.
We measure success in pounds, not positions. A number one ranking for a term nobody searches is worthless to your business.
E-commerce only.
We do not do local SEO or B2B content marketing or social media management. E-commerce SEO is all we do, and we do it well.
Transparent reporting.
Monthly reports that connect SEO activity to revenue. You see exactly what we did, what changed, and what it is worth in actual money.