Optimising individual product pages so they rank for the terms people actually use when ready to buy. Unique titles, original descriptions, product schema, image optimisation.

Product pages are where the money is. Someone searches for a specific product, finds your page, and buys it. The problem is most e-commerce sites have hundreds or thousands of product pages and almost none of them are properly optimised. Duplicate titles, thin descriptions, missing schema, slow images. We fix all of that.
Unique, keyword-optimised product titles. Original product descriptions that are not copied from the manufacturer. Product schema markup for rich results in Google. Image optimisation with alt tags, file sizes, and WebP format. Internal linking from relevant category and blog pages. Review markup for star ratings in search results.
Colour variants, size variants, similar products. These create duplicate content if not handled correctly. We implement canonical tags, use proper URL structures, and make sure Google indexes the version you want it to index.
What happens when an item goes out of stock? Most stores either 404 the page or leave it live with a broken add-to-cart. We implement a proper strategy: keep the page, clearly mark unavailability, suggest alternatives, and redirect permanently only when the product is truly discontinued.
Online · Northampton