Category and collection pages are often the highest-traffic pages on an e-commerce site. We make sure they rank for the commercial terms that matter.

Here is something most store owners miss: category pages often rank better than product pages for commercial keywords. Someone searching for 'men running shoes' is more likely to land on a category page than a specific product. Your categories need proper optimisation, which most are not getting.
Category page titles and H1s with commercial intent. Introductory content that is genuinely helpful. Faceted navigation handling to prevent thousands of junk URLs. Pagination SEO. Internal linking between categories and subcategories.
Every time someone filters by colour, size, or brand, a new URL can be created. With 50 products, 5 colours, and 4 sizes, that is thousands of useless URLs Google tries to crawl. We implement proper controls using robots directives, canonical tags, and parameter handling.
Online · Northampton